As Co-founder and President of DURST LOCONTO, LLC, Will’s primary focus is delivering results through a diverse range of collaborative technologies, front-end and back-end strategies, and high converting sales funnels. His ability to maximize conversion rates and client ROI is a direct result of his innate understanding and experience in working with lead technology.
Will was CEO and Director of 3×5 Health/Argus One Systems Corporation, delivering real-time point-of-care decision support software, enabling private and public health entities to monitor, rapidly detect, and respond to outbreaks and health events.
Highly regarded for his success as a software and digital entrepreneur, Will is also internationally known as an accomplished music producer and touring musician; His band T-4-2 was signed to Columbia Records, and he performed with the platinum-selling group, Information Society.
Complimenting his work in popular music he has contributed to many high-profile video game projects including Rayman Raving Rabbids, Aliens vs. Predator 2: Primal Hunt, American McGee’s Alice, X-Men: The Official Game, and Big Hero 6: Battle in the Bay. Will’s work has also been heard on television shows including American Ninja Warrior, Building Alaska, NFL Total Access, and Hap and Leonard.
Will has spent over thirty years in the music and software industries. He served as Audio Director at the videogame company Ion Storm and some of the time there is recounted in the book, Masters of Doom by David Kushner and in the PC Gamer Magazine feature The History of Ion Storm by Rick Lane. He was later Co-Founder and Audio Director at Third Law Interactive, as well as running his own audio production company for over a decade. Will has been a featured lecturer at Southern Methodist University’s Guildhall and The Art Institute of Austin.
In 1986, Will was on ABC’s news show 20/20 and quoted in Seventeen Magazine as one of the top Photon (the first laser tag game) players in the world.
Will lives in Austin, Texas with his wife, Michelle, and their three children.